SEO Companies

Search engine optimization companies have been popping up everywhere in the last few years. Most business owners realize that getting their website to be found on the major search engines requires more than luck and they need the services of a good solid search engine optimization company. But, how do you pick a search engine optimization company from the tons of companies out there that are saying they are the best. First you should realize that there are good search engine optimization companies and bad search engine optimization companies. As in any business, not everyone claiming to be very adept at their core competence truly is as good as they say.

To find the really good search engine optimization companies, start by deciding what type of search engine optimization fits your needs. Believe it or not, there are different types of search engine optimization which means different types of search engine companies. Do you want to have someone optimize your site manually? Do you want an automated system? Would you prefer to do search engine marketing, which some companies would love for you to believe is search engine optimization. Let’s talk about all 3 methods and the types of search engine optimization companies that can service you for each.

First, there are the manual search engine optimization companies which means that they manually change the code in your site to get as close as they can to what the search engines want. It’s not always possible to manually correct the code on all pages within a website. To illustrate this let’s assume that there are 30 pages in your website and it will take 6 hours to re-code each page. We are then going to need 180 hours to finish the project. This assumes that the search engine do not change the requirements during that period. Like all search engine optimization companies, manual firms have many clients so the time frame may not be as simple as saying that 180 hours is 4 ½ weeks. If search engine optimization companies only charged $150 per hour the total investment would be $27,000. Your site would need tweaking every time that the search engines change the requirements and this would naturally be at an additional cost.

Next, there are automated search engine optimization companies. These companies use software to perform seo on your site. There are 2 very distinct types of these companies in this arena and you have to be very careful with the definition of each. First, these software programs all fit into the general category of content managers. A content manager is simply a software program that becomes the backbone of your website and makes it easy to manage the site for non-technical people. The difference in the 2 types of content managers is simple – one is SEO content manager – this is the type that actually performs the seo for you. The other is SEO friendly – this type does not perform seo but will allow you to override the system and implement seo principles if you know what they are. This is somewhat difficult for business owners because search engine optimization is not a part time job. It takes constant work and education to remain on top of the game. The seo content manager that we use is site search architect. There are hundreds of clients utilizing this program and those clients average 500% to 600% more natural traffic than before using the software. This solution is much less expensive than the manual firms and stays current for only a few dollars annually.

The third category of search engine optimization companies is not actually an optimization company at all but a marketing company. Search engine marketing basically boils down to pay per click advertising. Your site isn’t on page one of Google, Yahoo etc and you want to be there so you advertise on page one and pay for each visitor to your site. This is viable but very expensive in the long run. Search engine optimization is a buzzword and nearly every company that does search engine marketing would like to lump themselves in the realm of search engine optimization companies.

If we can be of any service to you in finding the right solution to your search engine optimization needs please call us or fill out the form below and we’ll contact you shortly with the answers to your questions. 727 466-4560.