How Does Search Engine Optimization Work
Search engine optimization is the way to drive traffic to your website, but it may not work exactly how you think. So…How does search engine optimization work, SEO isn’t about being number one for a specific word or phrase -- it’s about ranking well and driving traffic with many different words and phrases. Most people seem to believe that their website is only successful if they’re in the top three results for that magical word. We’re going to show you why that theory is flawed and how our SEO content manager will help you achieve great traffic.
Let’s start with an example.
Say that you sell fishing supplies online and your best selling items are fishing reels. You tell your search engine optimization team that you only care about ranking well for “fishing reels”. You go so far as to pay per click for the term at the rate of $1 per click and you’re as happy as a clam because you used Word Tracker on Google and saw that 326 people per month search for “fishing reels”. After all, the most it can cost you is only $326 per month, and if all 326 people click to your site, you have a chance to sell to 326 people.
Realistically though, we know all those people won’t click through to your site, and only a fraction of those who do will buy. You’re putting all your eggs in one basket, and the basket isn’t as big as you thought. Is “fishing reels” really enough?
To see what real search engine optimization and our seo content manager will do for you, you need to take a broader view. This will answer the question; How does search engine optimization work?
First, let’s look at what that you sell. Let’s assume you carry different brands of reels, such as Penn, Shimano, Zebco, Daiwa, Quantam, Okuma, and so on. Each of these manufacturers has several models (Penn produces Penn International, Penn Senator, Penn Spinfisher, and so on), and each of these model lines has multiple reels (the International line alone has over six reels).
Now let’s look at how people actually search for fishing reels. They don’t just search for “fishing reels”. They search for “big game reels”, “inshore fishing reels”, “freshwater reels”, “saltwater reels”, “fly fishing reels” and the list goes on. They search by brand and model, with specific searches like “Penn International 50SVX”.
As internet users become more sophisticated, their searches are becoming more refined and targeted and they’re using longer and more exact keyword phrases. People have a good idea of what they’re looking for, and it isn’t always what you expected. Even experienced SEO’s get surprised by keywords they never even thought of that end up bringing them more traffic than that “big one” they were stressing over. Our SEO content Manager gets every page on your site optimized so that you can be found by every product you sell or service you offer. Are you starting to see how search engine optimization works?
Proper search engine optimization puts you in position to capture the wide variety of keywords you may have not previously considered. In our fishing store example, you would be getting a high volume of traffic as people find the exact brand, model and type they’re looking for (which means they’re more likely to buy). Each item in your entire catalog can be found individually. Now you have the opportunity to capitalize on the traffic from thousands and thousands of searches for a variety of terms. Now, we’re really getting into the answer to “How does search engine optimization work”
Would you rather have traffic from thousands of searches or the 326 that “fishing reels” might get you? That’s a stupid question, isn’t it? This is the number one way our search engine optimized content manager will make search engine optimization work for you.
The next thing most people are going to say is, “I’ll just optimize every page in my website.” Unfortunately, it’s not that easy. Proper SEO involves high level strategic planning for the structure for the entire site and involves a wide range of technical factors that affect every aspect of your site. If you are still asking; “how does search engine optimization work” use our seo content manager.
Let’s say you want to do it yourself. How much work will that take? What if you’re constantly adding new content? Are you going to learn SEO yourself or outsource it to an SEO consultant?
As we’ve discussed elsewhere on our site, search engines analyze and rank sites based on 200 different signals. Their algorithms are constantly changing and it’s a full-time job to stay current. Do you have the time and know-how to keep up-to-date? Wouldn't it be better to rely on an automated seo content manager?
Can you add a new product to your catalog in 10 seconds on your current site? Is it automatically search engine optimized when you do? The answer is most likely no.
Site Search Architect is a web-based seo content management system that constantly optimizes your entire site, down to every single page. Pages are automatically optimized as they’re created. But more than that, Site Search Architect makes sure every page plays its role in the overall optimization of your site while keeping your site on the cutting edge of SEO technology.
If you want to do more business on the Internet, use Site Search Architect to perform high logic search engine optimization on your site on an ongoing basis.
For more information or to see site search architect perform, fill out the form below and one of our site consultants will address your request.