SEO Return On Investment
“What will improved search engine rankings do for my business?”
Improved rankings mean increased traffic. Increased traffic means increased information requests or sales leads which in turn means higher sales and more revenue!
An Example of ROI:
Companies A and B are direct competitors selling widgets and 2000 people search for widgets monthly. “A” Does not rank in the search engines and “B” ranks very well.
"A" will pay per click for visitors
"B" ranks well organically and therefore will not be required to pay per click
Company A
Company B
Number of visitors
240
240
Cost per click
$4 each
$0
Monthly Cost of PPC
$960 monthly
$0
Sales leads – 12% of clicks
17
17
Average cost per lead
$56.47
$0
33% conversion of lead to sale
6 sales
6 sales
Average sale $1200 – monthly sales volume
$7200
$7200
New Use of $ previously spent on PPC
N/A
Email campaign
Leads from email campaign
0
300
17% conversion of lead to sale
0
51 sales
Average sale $1200 – total new monthly revenue
$0
$61,200
Annualized revenue
$86,400
$741,600
The value of optimization and redistribution of money spent on pay per click in this example - $734,400
To explore a great email marketing program click here
If you would like to discuss your potential Return on Investment - fill out the form below and one of our associates will create a custom proposal for you