White Hat SEO

White hat SEO – it may not be a term that you use in conversation each day. Perhaps you have never even heard that phrase before. However, if you’re in business, it’s a concept that you need to be aware of when choosing a company to optimize your website.

If you’re looking for white hat SEO, you’re in the right place – it’s all we do!
Contact us today at 727-953-9836 to see how we can help

First, a definition – what exactly is “white hat SEO”?

The origination of this term goes back to the early days of television and the Saturday morning “western” movies. As a viewer, you never had to wonder whether a particular character was a good guy or a bad guy – they could always be easily identified by the cowboy hat they wore. The hero always wore a white hat, and the villain was always in black.

How does this translate to search engine optimization? Quite simply, an organization that does white hat SEO is careful to always stay within the search engine rules and recommendations. A “black hat” optimizer uses tactics that are not in compliance with the search engines, and only produce short-term results at best.

A white hat SEO company would never consider using methods that could get a website banned (at least temporarily, sometimes permanently). Some of these tactics include:

• Keyword stuffing – This means placing a large number of relevant keywords in the text of a page. Sometimes it can mean a whole paragraph of just words, without any coherent sentence structure. Not only does this make the page look unprofessional, the search engines see through it pretty quickly.
• Hidden text – When the page has a white background, and the text is white, there can be a lot of text on a page that is not seen by the human eye. The idea is that the search engine spiders will see that text. They do see it eventually, but they will also penalize you for it.
• Link farms – Google likes to see inbound links coming to your site from other sites – as long as they are quality links. “Link farms” do nothing but sell backlinks – a practice the search engines frown on, and which can hurt your site more than it helps.

There are lots of other tactics that are clearly unacceptable; too many to list the details of them here. If your goal is to have long-term positive results in the search engines, these are things you want to avoid. A white hat SEO organization would never consider using any of these procedures.

It’s tempting!

Yes, you might be thinking “maybe I’ll just try it this once”. After all, you see your competition using these questionable tactics, and there they are on page one! As a strictly white hat SEO company, we strongly recommend that you don’t let any company try any of these “tricks” with your website. Here’s why:

• You might not get any beneficial results
• Any results you do get will be temporary
• You could get banned from Google’s index (as well as other search engines)
• You will have wasted your company’s money

Obviously, your goal is to have your website come up in the search results when a potential customer is searching for your services. That’s what we do.

We only perform white hat SEO – and we get a lot more traffic to your website!
Call us today to see what makes us different: 727-953-9836

Our SEO content manager – the only one of its kind – takes into account all of the factors that go into determining where your website ranks. In addition to that, it keeps your website optimized so that you continue to see lots of traffic coming to your site. More website visitors means more potential customers learning about your services every day.

We are the professionals at white hat SEO and we look forward to helping you achieve your goals.