How Does Search Engine Optimization Work

How does search engine optimization work - it drives traffic to your website, but it may not work exactly how you think. Search engine optimization isn’t about being number one for a specific word or phrase -- it’s about ranking well and driving traffic with many different words and phrases. Most people seem to believe that their website is only successful if they’re in the top three results for that magical word. We’re going to show you why that theory is flawed and how good, solid search engine optimization will help you achieve great traffic.

Let’s start with an example that will clearly define the answer to - how does search engine optimization work?

Say that you sell fishing supplies online and your best selling items are fishing reels. You tell your search engine optimization team that you only care about ranking well for “fishing reels”. You go so far as to pay per click for the term at the rate of $2 per click and you’re as happy as a clam because you used Word Tracker on Google and saw that 326 people per month search for “fishing reels”. After all, the most it can cost you is only $652 per month, and if all 326 people click to your site, you have a chance to sell to 326 people.

Realistically though, we know all those people won’t click through to your site, and only a fraction of those who do will buy. You’re putting all your eggs in one basket, and the basket isn’t as big as you thought. Is “fishing reels” really enough?

To see what real search engine optimization and our seo content manager will do for you, you need to take a broader view. This will answer the question; How does search engine optimization work?

Call one of our site analysts and ask; How does search engine optimization work? he or she will show you how to at least double your traffic...many of our clients get 500 to 600% more traffic with us! (727) 953-9838

First, let’s look at what that you sell. Let’s assume you carry different brands of reels, such as Penn, Shimano, Zebco, Daiwa, Quantam, Okuma, and so on. Each of these manufacturers has several models (Penn produces Penn International, Penn Senator, Penn Spinfisher, and so on), and each of these model lines has multiple reels (the International line alone has over six reels).

To fully answer the question of how does search engine optimization work we have to look at the market. So let's start by looking at how people actually search for fishing reels. They don’t just search for “fishing reels”. They search for “big game reels”, “inshore fishing reels”, “freshwater reels”, “saltwater reels”, “fly fishing reels” and the list goes on. They search by brand and model, with specific searches like “Penn International 50SVX”.

As internet users become more sophisticated, their searches are becoming more refined and targeted. People have a good idea of what they’re looking for, and it isn’t always what you as a business owner expect. Even experienced SEO’s often get surprised by keywords that they didn't consider that end up bringing them more traffic than that “big one” they were stressing over. Our SEO content manager software program gets every page on your site optimized so that you can be found for every product you sell or service you offer. You don't have to retail products for this to work for you. A home remodeling company would be found for each service like Kitchen Additions, Family Room Additions, Home Remodeling and so forth. Are you starting to get the answer to the question how does search engine optimization work?

Proper search engine optimization puts you in position to capture traffic from the wide variety of keywords you may have not previously considered. In our fishing store example, you would be getting a high volume of traffic and better conversion as people find the exact brand, model and type they’re looking for (which means they’re more likely to buy). Each item in your entire catalog can be found individually. Now you have the opportunity to capitalize on the traffic from thousands and thousands of searches for a variety of terms. Now, we’re really getting into the answer to “How does search engine optimization work”

Would you rather have traffic from thousands of searches or the 326 that “fishing reels” might get you? That’s a stupid question, isn’t it? This is the number one way our search engine optimized content manager will make search engine optimization work for you.

The next thing most people are going to say is, “I’ll just manually optimize every page in my website.” Unfortunately, it’s not that easy. Proper SEO involves high level strategic planning for the structure of the entire site and involves a wide range of technical factors that affect every aspect of your site. Also, if you were to efficiently optimize each and every page in your site, what would you do when the search engine changes their requirements?

If you are still asking; “how does search engine optimization work” call one of our site analysts at (727) 953-9836 and ask them to show you how we will double your natural traffic or refund your money.

As we’ve discussed elsewhere on our site, search engines analyze and rank sites based on 200 different rules. Their requirements are constantly changing and it’s a full-time job to stay current. Do you have the time and know-how to keep up-to-date? Wouldn't it be better to rely on an automated seo software program?

Can you add a new product or page to your site in 10 seconds on your current site? Is it automatically optimized when you do? Most people have to answer that question with a resounding - no.

Site Search Architect is a web-based seo content management system or SEO software program that constantly optimizes your entire site, down to every single page. Pages are automatically optimized as they’re created. But more than that, our software makes sure every page plays its role in the overall optimization and traffic building plan of your site while keeping your site on the cutting edge of SEO technology. If you want to do more business on the Internet, use our seo software to perform high logic search engine optimization on your site on an ongoing basis. The next time someone asks you; how does search engine optimization work you can tell them to call us because we're doing such a great job for you.

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