How Does a Website Get Ranked
How does a website get ranked? It has to be technically correct, the content, page titles, Meta tags and Meta titles must be cohesive and little or no road blocks can be used in building the site. In other words good solid search engine optimization gets websites ranked.
Why do the above named items play a factor in how a website gets ranked? Search engines send electronic robots to spider, or in plain English to read and understand your site. These spiders are trying to make sense of your site’s code and determine if it’s technically correct enough to be ranked and where it should be categorized. Our seo content manager, or SEO software program,structures your site to ensure that the spiders get what they need to get your website ranked properly. Search Engines have come a long way since the inception of the Internet and they make sure when you search for an item, the results match your search criteria very closely. This makes it harder for a website to get ranked well unless it’s technically accurate. There was a time when you could put a ton of keywords in your home page and even if they didn’t fit what your site was about, you might still rank for those words…not anymore. Now the content and the keywords must fit one another and the descriptions of the site have to be accurate if you want your website to rank well. Search engine optimization is the science of getting the site technically correct and positioned in an honest and ethical fashion that fits the search engines requirements.
If you would like your site to be technically correct and positioned so that it climbs the rankings and drives significant business to your site quickly call one of our site analysts at (727) 953-9836
Technology advances daily and what was acceptable at some time is often a problem today. For instance, there was a time when you could use a simple technique – use tables to hold pictures and text in place, and now that same technique can block the robots. Our seo content manager uses the techniques that the major search engines are looking for and will help improve your traffic by getting your website ranked on the major search engines.
Many sites are constructed in ways that create road blocks for the search engines. It can be likened to you reading a book on a subject that is full of terminology that you don’t understand. If you can’t understand the terminology how could you ever understand the material? As a reader you can grab a dictionary and look up the meaning of the words, but the search engines aren’t going to spend the time and effort to work with a technically inaccurate site that they can’t easily understand. This is a major consideration in how a website gets ranked. If the spiders can't understand the site, they’re leaving and not going to rank you well.
So if you’re looking for the answer to the question “How does a website get ranked?”- Start with answering this question; “Why would you confuse the search engine robots?” The answer that most people will give is that they really don’t know that they have confused the robots or that they have created road blocks that are keeping their website from ranking. Most business owners tell us that they have paid a design firm to create the website and assume that the search engine optimization has been handled. Web developers or designers are typically artists. Artists build beautiful sites. Search engine optimization professionals are scientific and as most people know, science and art are complete opposites. You really can’t expect and artist to optimize your site. We can optimize your site and use the artwork created by your designers so that the site looks and works the same but is found high on the search engines.
How does a website get ranked? Proper search engine optimization will do the job. Proper search engine optimization is about doing the job right, continuing to do the job right and keeping your site high in the rankings all the time.
Call us to find out how we can help you get your website ranked for many terms that will all generate traffic (727) 953-9836
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