Is SEO Important

There’s a huge misconception in the world of websites and search engine optimization. Many people think that having a beautiful site built means they will be found on the Internet and increase their business. That viewpoint is much like buying a beautiful new car, putting no gasoline in the tank and expecting it to take you where you want to go. Websites need fuel to climb the search engines…period!

There are more than 200 technicalities that have to be considered to make your site climb the rankings and increase you web traffic. We address each item with Site Search Architect, our seo content management program, and we do it in an honest, ethical manner, which is incredibly important when we deal with the major search engines. Some SEO firms cheat the search engines which creates fast rankings and fast, hard falls that many times aren’t recoverable.

We deal with countless people that feel as if the company that developed the site will do the search engine optimization. This is another common misconception. There are two totally unique skill sets necessary to have your site rank well. Usually, developers are very good with “look and feel” but don’t realize that much of what they do to create a beautiful site, blocks the search engines from ranking the site well. As an example; full flash pages are used as introduction pages – they’re beautiful but search engine spiders can’t read flash and leave the site, resulting in no rankings. Some sites are constructed so poorly that we have to redesign the site in order to get it ranked. Most times we can redesign the site and have it look substantially the same as the original but with higher rankings through the use of our seo content manager.

We find that business owners often want things in the site that keep the search engine spiders from performing their duties. There’s a list a mile long as to what people think is great but hurts web traffic and rankings. Having a company like ours involved from the beginning of building any site increases the odds of success 10 fold. Our software will get your content indexed better and create the correct technical basis for your site. Everyone seems to have heard about keywords and Meta tags but few understand the relevance and what importance to place on them. Are they important – sure - but they are a small portion of the more than 200 items that must be addressed for proper site optimization. Our seo content management system addresses all of the items automatically.

We can give you ideas as to how to get your site ranked well.  Call us and we'll do a free site analysis for you and give you 2 items that can improve your site for free. (727) 466-4560

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